How To Write A Coaching Bio That Sells For You (2023)

How To Write A Coaching Bio That Sells For You (1)

Welcome back to another episode of THE Coaches Corner Podcast Coach! This week’s coaching podcast episode is all about helping you write your coaching bio that builds trust, authority AND sells your coaching for you! We’ll be avoiding some of the biggest mistakes many coaches make when they write their bios (‘I’ marketing comes to mind) plus give you ten top tips to help you write your coaching bio in less than 30 minutes!

Before you listen to this weeks episode, I’d love you to keep 5 things in mind when writing your coaching bio:

  1. The Goal of your coaching bio is to SELL YOU
  2. You want to tell your audience WHO YOU ARE
  3. You want to tell your audience WHAT YOU DO
  4. You want to tell them HOW YOU SOLVE THEIR PROBLEM
  5. You want to let them how WHERE THEY CAN REACH YOU

Use the 10 Tips / Steps below (print them out HERE if you like) and feel free to use my personal coaching bio example pasted below while you listen to this weeks episode (take some action and create your coaching bio over the next 30 minutes)

Here’s to building the coaching business of your dreams!

Lucas Rubix

Listen on iTunes, Spotify or your favourite podcast app!

1:47: The goal if your bio is to have it sell for you!

2:41: Know your audience and what they really want (like really really really want)

3:47: The 4 Things You SHOULD NOT do!

6:12: The 4 Things your bio MUST DO

(Video) How to Write a Life Coach Bio: Tips and Samples

8:49: Tip#1: Know your ideal clients and what do they want

10:21: TIP #2: Tell them what they want to know. All they’re thinking is ‘how can they help me?’

10:50: TIP#3: What exactly do you do again? Position yourself as an expert within the first few lines of your bio! Check out the ‘How to be an Expert Coach’ podcast episode to help ya out!

11:24: TIP#4: Connect with humour or a personal fact without being boring… Check out ‘How to stand out as an online coach’ episode to help ya out!

13:03: TIP #5 List your accomplishments in the REAL world. Let others do the selling for you through testimonials/case studies.

15:21: TIP #6: Create curiosity… how can you entice them to not only keep reading but click and take an action?

16:40: TIP#7: Use the word YOU. It makes it feel like you’re talking right to your readers.

18:24: TIP#8: Make yourself easy to work with. Create a simple call to action and walk them through the steps of what they should do if they want to work with you (when applicable)

19:03: TIP #9: Tell them what to do next. This is critical!

21:24: TIP#10: Have multiple bios at the ready. For example, you’ll have a different bio for a cold audience compared to a warm audience.

Listen on iTunes, Spotify or your favourite podcast app!

(Download and Print HERE)

  • TIP#1: Know your ideal clients and what they really want! Check out the Client Avatar podcast episode to help ya out!
  • TIP #2: Tell them what they want to know. All they’re thinking is ‘how can they help me?’
  • TIP#3: What exactly do you do again? Position yourself as an expert within the first few lines of your bio! Check out the ‘How to be an Expert Coach’ podcast episode to help ya out!
  • TIP#4: Connect with humour or a personal fact without being boring… Check out ‘How to stand out as an online coach’ episode to help ya out!
  • TIP #5 List your accomplishments in the REAL world. Let others do the selling for you through testimonials/case studies.
  • TIP#6: Create curiosity… how can you entice them to not only keep reading but click and take an action?
  • TIP #7: Use the word YOU. It makes it feel like you’re talking right to your readers.
  • TIP #8: Make yourself easy to work with. Create a simple call to action and walk them through the steps of what they should do if they want to work with you (when applicable)
  • TIP #9: Tell them what to do next. This is critical!
  • TIP #10: Have multiple bios at the ready. For example, you’ll have a different bio for a cold audience compared to a warm audience.

Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow their successful coaching businesses.

(Video) How to Set up the Instagram Bio for Your Coaching Business

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches like YOU create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9–5.

Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches Corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) join us inside the Coaches University and see how Lucas can help you build the coaching business of your dreams!

How To Write A Coaching Bio That Sells For You (2)

You’ll want to stick around each week when we drop two value-packed episodes that will teach you everything you need to build a wildly successful money-making impact-creating freedom-filled online coaching business! Plus, you’ve got a chance to win $500 each month when you subscribe and leave a review (full details HERE)!

Winners will be announced at the beginning of each month inside the free community. Join the Online Coaching Community and join over 6,000 committed coaches to build their perfect, passionate, and profitable online coaching business, one client at a time!

How To Write A Coaching Bio That Sells For You (3)
How To Write A Coaching Bio That Sells For You (4)
How To Write A Coaching Bio That Sells For You (5)
How To Write A Coaching Bio That Sells For You (6)
(Video) How to Write a Short Bio - Tips & Samples
How To Write A Coaching Bio That Sells For You (7)

Inside you’ll learn how to build a $100,000 a year PLUS online coaching business… straight up. (Oh, and you can grab it for free right now). Get instant access HERE

How To Write A Coaching Bio That Sells For You (8)

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How To Write A Coaching Bio That Sells For You (9)

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How To Write A Coaching Bio That Sells For You (10)
How To Write A Coaching Bio That Sells For You (11)
(Video) Instagram Bio Tips for Coaches

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How To Write A Coaching Bio That Sells For You (12)
How To Write A Coaching Bio That Sells For You (13)
How To Write A Coaching Bio That Sells For You (14)

Hi there and welcome!

I am Lucas Rubix, and I am the founder and creator of the Coaches University, the only in-depth ‘stay until you profit’ coaching program designed specifically for coaches looking to build a profitable long-term online coaching business. You can also find me behind the mic as the host of the Coaches Corner podcast, a top 20 rated sales and marketing show dedicated to helping you turn your gifts, knowledge, experience, and STORY into an online coaching business (that actually makes money). My mission: to make sure more coaches create the freedom they crave by building the coaching business and lifestyle they’ve always dreamt of!

FAQs

How do I advertise myself as a coach? ›

Organic marketing strategies to grow your coaching business
  1. Guest blogging. By sharing content that is helpful to your ideal audience on other websites, you'll build up your profile as a helpful expert faster and get your message out to a new audience.
  2. Social media. ...
  3. Podcasting. ...
  4. Online Communities. ...
  5. Email Marketing.
24 Mar 2022

How do I write about my coaching? ›

Here are six steps for building a strong coaching resume that highlights your coaching skills:
  1. Write a professional summary. ...
  2. Add your education. ...
  3. List your experience. ...
  4. Use action verbs. ...
  5. Add relevant references only. ...
  6. Proofread.
5 Apr 2021

How do I sell myself as a life coach? ›

Life Coach Marketing|13 Ways to Promote Your Business and Get New Clients
  1. Define your target audience.
  2. Provide free sessions.
  3. Make an appealing program package.
  4. Attend workshops and other events.
  5. Differentiate yourself from your competitors.
  6. Organize events.
  7. Use social media to establish a strong presence.
29 Jul 2021

How do you write a short powerful bio? ›

How to write a professional bio
  1. Your name.
  2. Your current role or professional tagline.
  3. Your company or personal brand.
  4. Your goals and aspirations.
  5. Your 2-3 most impressive and relevant achievements.
  6. One quirky fact about you (if it's appropriate to the site)
20 Oct 2022

How do I get my first coaching client? ›

Want to Know How to Get Coaching Clients? Here are 10 Proven Ways to Get Your First Paying Client (Even if You're Starting from Scratch)
  1. Put Yourself on a Stage.
  2. Rub Shoulders at Relevant Events.
  3. Woo Potential Clients on the Phone.
  4. Enlist Friends and Family as Wingmen.
  5. Tap into Your Business Network.
23 Aug 2022

How do coaches attract clients? ›

7 Ways to Attract More Clients for Your Online Coaching Business
  1. Carve Out a Specific Niche. ...
  2. Incentivize Referrals. ...
  3. Optimize your Social Media Presence. ...
  4. Write and Publish Thought Leadership Pieces. ...
  5. Email Marketing. ...
  6. Paid Advertising.
8 Jul 2022

How do I get leads for my coaching business? ›

15 ways to quickly generate leads for your coaching business
  1. Face to face networking. ...
  2. Start a Facebook group. ...
  3. Write an “optimised” blog post. ...
  4. Build a landing page. ...
  5. Ask your network. ...
  6. Help people on social media. ...
  7. Use your best clients. ...
  8. Get an article in your local newspaper.
5 Nov 2017

What are 3 characteristics of a good coach? ›

  • An effective coach is positive. ...
  • An effective coach is enthusiastic. ...
  • An effective coach is supportive. ...
  • An effective coach is trusting. ...
  • An effective coach is focused. ...
  • A good coach is goal-oriented. ...
  • An effective coach is observant. ...
  • A good coach is respectful.

How do you write a coaching summary? ›

Key Components of Your Coaching Resume
  1. Be detailed in your descriptions.
  2. Understand the job profile and display your qualifications accordingly.
  3. Quantify your achievements.
  4. Break down your successes.
  5. Emphasize the skills and achievements that correlate with the role.
  6. Identify the qualities that make you unique.

What are the 5 skills of coaching? ›

5 Essential Skills for Successful Coaching
  • Listen with Curiosity. When we speak about listening with curiosity, we're talking about conveying a genuine interest in what others are saying. ...
  • Take in What You Hear. ...
  • Reflect with Accuracy. ...
  • Questioning for Exploration. ...
  • Provide Feedback for Development.

How much should a beginner life coach charge? ›

Cost of Life Coaching

The typical range for personal life coaching is from $75 to $200 per hour, with an average cost of $120 per hour. Many coaches offer packages, such as $300 per month for four 30 minute sessions.

How do life coaches get their first client? ›

How To Get Your First Coaching Client
  1. Create a Low Ticket Offer. ...
  2. Tell Everyone You Are a Coach. ...
  3. Use Your Old Career To Promote Your New Career. ...
  4. Share Professional Content on Social Media. ...
  5. Send Personalized Messages to Your Sphere of Influence on LinkedIn. ...
  6. Build Real Relationships Within Your Niche.

Can you get rich as a life coach? ›

Life coaching is like any other business. You must do it right and it takes time to grow. You'll need to plan well so you don't run out of money before your business takes off. If you plan right you can certainly get rich as a life coach.

What should be in a 3 sentence bio? ›

For a three-sentence bio, consider these three objectives: Tell readers who you are and what you do. Reveal a glimpse of your personality. Encourage readers to find out more.

How do you introduce yourself in a short bio? ›

It's a good idea to include:
  1. Your name.
  2. Your current job title.
  3. Your company name or personal brand statement.
  4. Your hometown.
  5. Your alma mater.
  6. Your personal and professional goals.
  7. A relevant achievement or accomplishment.
  8. Your hobbies.

How do you write a professional bio quickly? ›

What should be included in your bio?
  1. - Start with who you are and what you do. ...
  2. - Describe what you're currently doing. ...
  3. - Share a couple of professional triumphs. ...
  4. - Create a branding statement. ...
  5. - Include some personal details that showcase your personality. ...
  6. - Mention how to reach you.
11 Jul 2022

What should be in a cool bio? ›

Cool Instagram Bios
  1. The best things come from living outside of your comfort zone.
  2. Here's my story for the history books.
  3. I'm a cupcake in search for her stud muffin.
  4. In a world where you can be anyone, be yourself.
  5. Success is in my veins.
  6. Yup, I'm just another Instagram influencer.
28 Oct 2021

How much should I charge as a new coach? ›

New coaches that are just starting out charge around $50 – $75 per session. More experienced coaches charge $100 – $200 per session.

How many clients should a coach have? ›

The Average Number of Clients a Personal Trainer Should Have

According to our research, the average personal trainer will have anywhere between 15 and 25 clients.

What are the 5 main characteristics a good coach should have? ›

5 Traits of a Good Coach
  • They master the art of “active listening” ...
  • They're willing to share skills, knowledge and expertise. ...
  • They act as a positive role model. ...
  • They focus on helping others to “problem solve” ...
  • They value ongoing learning and growth.
4 May 2020

How do I get clients organically? ›

5 Proven Strategies for Driving Organic Growth
  1. Research your target clients. ...
  2. Focus on a well-defined niche. ...
  3. Develop strong, easy-to-understand differentiators. ...
  4. Balance traditional and digital marketing. ...
  5. Make your expertise visible.
29 Sept 2022

What makes a great coaching client? ›

Having the desire or personal will to change. Showing up with an open mind and curiosity. Finding your MoFa (Motivating Factor) for wanting change. Trusting the coach enough to be honest and open.

How much should I charge for my coaching business? ›

Hourly-Based vs Value-Based Pricing

Many coaches charge based on an hourly rate. New coaches typically start at $50-$75 per session. Meanwhile, experienced coaches may charge $100-$200 per session. Then there are package deals that may come in at $1200-$2400 per bundle (but more on this later).

How can I generate leads quickly? ›

Here are some ways to use kind words to generate leads:
  1. Ask for a Referral. Referrals are an easy way to make your customers feel like you care about them. ...
  2. Request a Testimonial or Case Study. ...
  3. Respond to Social Media and Customer Support. ...
  4. Feature Real Users in Your Marketing.
22 Jul 2022

How do I start a coaching business from home? ›

How to Start a Coaching Business
  1. Define Your Skills, Not Experience.
  2. Start Coaching Today.
  3. Develop a Coaching Niche.
  4. Choose a Coaching Business Name.
  5. Incorporate Your Coaching Business.
  6. Understand Your Finances & Expenses.
  7. Gain Coaching Certifications.
  8. Purchase Business Insurance.

What are the 3 C's of coaching? ›

The Three “C's” of a Coaching Perspective
  • Curiosity: You won't see possibilities in situations unless you're curious about what's possible. ...
  • Compassion: Coaches have compassion for people. ...
  • Courage: It always cracks me up when people tell me that coaching is “fluffy” or “soft.” It's anything but.

What are the four key coaching skills? ›

To execute the three plays, great coaches hone a set of four core communication skills: asking effective questions; actively listening; giving competent, relevant feedback; and confronting.

What are the 3 main coaching objectives? ›

No single decision is more important in determining how you coach than your priority for the three objectives – 1) to have a winning team; 2) to help young people have fun; 3) to help young people develop. Many coaches face a dilemma about their objectives when they coach.

What are the best 10 attributes to become a successful coach? ›

A good coach is positive, enthusiastic, supportive, trusting, focused, goal-oriented, knowledgeable, observant, respectful, patient and a clear communicator.

What are the 7 steps of coaching? ›

Coaching is a different approach to developing employees' potential.
...
7 Steps to Coaching Your Employees to Success
  • Step 1: Build a Relationship of Mutual Trust. ...
  • Step 2: Open the Meeting. ...
  • Step 3: Get Agreement. ...
  • Step 4: Explore Alternatives. ...
  • Step 5: Get a Commitment to Act. ...
  • Step 6: Handle Excuses. ...
  • Step 7: Provide Feedback.
1 Nov 2011

What are the 7 coaching questions? ›

7 Coaching Questions
  • What is on your mind?
  • And what else?
  • What is the real challenge here for you?
  • What do you want?
  • If you're saying yes to this, what must you say No to?
  • How can I help? (I prefer 'How can coaching help? ')
  • What is most useful or valuable here for you?

What are the four core elements of coaching? ›

Together, these 4 essential elements are a winning combination for coaching success.
...
Feed.
  • recognizing successes.
  • understanding the mechanics of success (the specific thinking and behaviors that produce it)
  • reinforcing desired practices.

How much is a one hour coaching session? ›

Life coach rates per hour

Life coaches who charge by the hour typically range from $75 to $250 per session.

What should be included in a coaching package? ›

A coaching package offers more value to a coaching client.

For example, you can include email or Voxer coaching, access to a resource library, access to bonus training, or even check-in emails and calls. This helps your client get the most out of the coaching experience.

What is the average age of a life coach? ›

There are over 3,597 life coaches currently employed in the United States. 67.5% of all life coaches are women, while 32.5% are men. The average age of an employed life coach is 34 years old.

How many clients does the average life coach have? ›

Full-time coaches had an average of 21.8 clients, who typically stayed with them for 6-12 months (43.4%). Part-time coaches had an average of 5.5 clients, who typically stayed with them for 3-6 months (41.6%).

What is a life coach not allowed to do? ›

Under the law, coaches cannot do any of the following: Bill their services to health insurance companies. Offer the breadth of care and services provided by therapists. Diagnose or treat mental health conditions.

How many clients can a life coach handle? ›

According to the ICF, active coach practitioners are serving 11.7 clients at a time. For life coaches with 10+ years of experience, the average number of active clients is 15. But for life coaches with less than a year in practice, their average is 6 clients.

How do life coaches make millions? ›

16 Ways to Make Money as a Life Coach
  1. 1-on-1 coaching.
  2. Group Coaching Programs.
  3. Motivational Speaking.
  4. Host Seminars.
  5. Host Webinars.
  6. Online or Offline Workshops.
  7. Write Personal Development Books.
  8. Create Personal Development Audio Books.
21 Oct 2021

How much does a life coach Charge? ›

Life coaches charge about £200 a month, which includes three long phone calls or meetings, and additional emails or phone calls as required. Some coaches charge per meeting or phone call, which varies from £25 to £75 an hour. A life coach with a steady client base of 20 clients can expect to earn £4,000 a month.

What words describe a good coach? ›

A good coach is positive, enthusiastic, supportive, trusting, focused, goal-oriented, knowledgeable, observant, respectful, patient and a clear communicator. 1.

What are the 6 tasks of a coach? ›

The course will also ask each coach to reflect on their experiences to develop action steps for personal growth in the Six Tasks (Coaching Games, Coaching Training Sessions, Leading the Team, Leading the Player, Managing the Performance Environment, and Leadership).

What are 5 responsibilities of a coach? ›

A great coach will serve many roles: technical supporter, motivator, leader, psychologist, and maybe most importantly, as a role model for the athlete to follow in the competition arena as well as out. Well developed coaches will understand their various roles as it pertains to their overall program.

What makes a coach unique? ›

Unlike a consultant, a coach doesn't enforce changes – a coach gives their client the confidence to make their own changes and find their own solutions by accessing the qualities that are already inside them.

What are the weaknesses of coaching? ›

Barriers to Coaching and Mentoring
  • The organizational culture.
  • Lack of understanding of the value of coaching.
  • Not seen as a priority for the business.
  • Resistance from senior management.
  • Low levels of skills and experience within the organization.
  • Lack of time and resources.

What are the 8 responsibilities of a coach? ›

  • Coaches' 9 legal Duties. ...
  • Plan the activity properly. ...
  • Provide proper instruction. ...
  • Provide a safe physical environment. ...
  • Provide adequate and proper equipment. ...
  • match your athletes according to size, physical maturity, skill level and experience.
  • evaluate athletes for injury and incapacity. ...
  • Supervise the activity closely.

What is the most important role of a coach? ›

The coach's role is to facilitate learning, offer advice, and analyze the individual to identify weaknesses and strengths.

What makes a coach a great leader? ›

Coaches are great leaders because they know how to unlock potential and motivate people to maximize their performance. In short, they help others learn to be their best. And that's what leadership is all about.

What skills must a successful coach have? ›

Examples of coaching skills
  • Empathy.
  • Curiosity.
  • Positivity.
  • Persistence.
  • Innovation.
  • Communication.
  • Sincerity.
  • Guidance.

Videos

1. Restating the Life Coach Bio
(Alethea J.)
2. How to Book 100 Calls Per Day For Your Coaching Business With Instagram
(Bastiaan Slot)
3. Tri Training Harder Coach Bio: Alan Ward
(Tri Training Harder LLP)
4. How to make the PERFECT Instagram Bio | Attract more Coaching Clients!
(Christine Krogfoss)
5. CFHR - Coach Bio Tutorial
(David Hotler)
6. #399 - Mibenson Sylvain et Jacob Ospian-Echeverria
(Sous Écoute)
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