How To Write A Coaching Bio That Sells For You (2023)

Welcome back to another episode of THE Coaches Corner Podcast Coach! This week’s coaching podcast episode is all about helping you write your coaching bio that builds trust, authority AND sells your coaching for you! We’ll be avoiding some of the biggest mistakes many coaches make when they write their bios (‘I’ marketing comes to mind) plus give you ten top tips to help you write your coaching bio in less than 30 minutes!

Before you listen to this weeks episode, I’d love you to keep 5 things in mind when writing your coaching bio:

1. The Goal of your coaching bio is to SELL YOU
2. You want to tell your audience WHO YOU ARE
3. You want to tell your audience WHAT YOU DO
4. You want to tell them HOW YOU SOLVE THEIR PROBLEM
5. You want to let them how WHERE THEY CAN REACH YOU

Use the 10 Tips / Steps below (print them out HERE if you like) and feel free to use my personal coaching bio example pasted below while you listen to this weeks episode (take some action and create your coaching bio over the next 30 minutes)

Here’s to building the coaching business of your dreams!

Lucas Rubix

Listen on iTunes, Spotify or your favourite podcast app!

1:47: The goal if your bio is to have it sell for you!

2:41: Know your audience and what they really want (like really really really want)

3:47: The 4 Things You SHOULD NOT do!

6:12: The 4 Things your bio MUST DO

8:49: Tip#1: Know your ideal clients and what do they want

10:21: TIP #2: Tell them what they want to know. All they’re thinking is ‘how can they help me?’

10:50: TIP#3: What exactly do you do again? Position yourself as an expert within the first few lines of your bio! Check out the ‘How to be an Expert Coach’ podcast episode to help ya out!

11:24: TIP#4: Connect with humour or a personal fact without being boring… Check out ‘How to stand out as an online coach’ episode to help ya out!

13:03: TIP #5 List your accomplishments in the REAL world. Let others do the selling for you through testimonials/case studies.

15:21: TIP #6: Create curiosity… how can you entice them to not only keep reading but click and take an action?

16:40: TIP#7: Use the word YOU. It makes it feel like you’re talking right to your readers.

18:24: TIP#8: Make yourself easy to work with. Create a simple call to action and walk them through the steps of what they should do if they want to work with you (when applicable)

19:03: TIP #9: Tell them what to do next. This is critical!

21:24: TIP#10: Have multiple bios at the ready. For example, you’ll have a different bio for a cold audience compared to a warm audience.

Listen on iTunes, Spotify or your favourite podcast app!

(Download and Print HERE)

• TIP#1: Know your ideal clients and what they really want! Check out the Client Avatar podcast episode to help ya out!
• TIP #2: Tell them what they want to know. All they’re thinking is ‘how can they help me?’
• TIP#3: What exactly do you do again? Position yourself as an expert within the first few lines of your bio! Check out the ‘How to be an Expert Coach’ podcast episode to help ya out!
• TIP#4: Connect with humour or a personal fact without being boring… Check out ‘How to stand out as an online coach’ episode to help ya out!
• TIP #5 List your accomplishments in the REAL world. Let others do the selling for you through testimonials/case studies.
• TIP#6: Create curiosity… how can you entice them to not only keep reading but click and take an action?
• TIP #7: Use the word YOU. It makes it feel like you’re talking right to your readers.
• TIP #8: Make yourself easy to work with. Create a simple call to action and walk them through the steps of what they should do if they want to work with you (when applicable)
• TIP #9: Tell them what to do next. This is critical!
• TIP #10: Have multiple bios at the ready. For example, you’ll have a different bio for a cold audience compared to a warm audience.

Lucas Rubix is the intense-looking bearded dude (don’t worry… he’s actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow their successful coaching businesses.

Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he’s not interviewing top coaches, influencers and celebrities on the Coaches Corner podcast) is helping coaches like YOU create a business that predictably generates leads, attracts new clients and, most of all, creates true freedom from the treacherous 9–5.

Visit www.LucasRubix.com and get full access into the Online Coaching Business Crash Course, listen to a few episodes of the Coaches Corner podcast while you’re at it and feel free to connect with him on Instagram @LucasRubix

And if you’re a passionate coach who’s looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you’ve ever imagined) join us inside the Coaches University and see how Lucas can help you build the coaching business of your dreams!

You’ll want to stick around each week when we drop two value-packed episodes that will teach you everything you need to build a wildly successful money-making impact-creating freedom-filled online coaching business! Plus, you’ve got a chance to win $500 each month when you subscribe and leave a review (full details HERE)!

Winners will be announced at the beginning of each month inside the free community. Join the Online Coaching Community and join over 6,000 committed coaches to build their perfect, passionate, and profitable online coaching business, one client at a time!

Inside you’ll learn how to build a $100,000 a year PLUS online coaching business… straight up. (Oh, and you can grab it for free right now). Get instant access HERE

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This group was created with one simple purpose in mind: To help Coaches create their Perfect, Passionate and Profitable online coaching business. Enjoy exclusive content (including weekly Q and A lives) that are for members only. Join us and thousands of online coaches HERE

(Video) Instagram Bio Tips for Coaches

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Hi there and welcome!

I am Lucas Rubix, and I am the founder and creator of the Coaches University, the only in-depth ‘stay until you profit’ coaching program designed specifically for coaches looking to build a profitable long-term online coaching business. You can also find me behind the mic as the host of the Coaches Corner podcast, a top 20 rated sales and marketing show dedicated to helping you turn your gifts, knowledge, experience, and STORY into an online coaching business (that actually makes money). My mission: to make sure more coaches create the freedom they crave by building the coaching business and lifestyle they’ve always dreamt of!

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