How To Write Coaching Bio To Attract Coaching Clients [Guide For 2022] (2023)

(Missed my free life coaching webinar last time around? You’re in luckbecause you have another chance. Learn all about how to get high-end coaching clients by signing up for my exclusive webinar here.)

For someone who is just starting as a new coach, I know how scary it can be to write their own coaching bio.

I mean all world-class coaches have gone through that phase. I had to go through that phase as well where I messed up a lot of things and attracted a lot of clients.

And eventually, I had to go through this TRIAL and ERROR method because of which I had to go through a lot of low paying and unreliable clients which were not really aligned with my style of coaching.

But in this post, I am writing about how you can NAIL the right sort of coaching bio in ONE time so that you don’t have to go through the same trial and errors that I have to do, in order to make a significant mark in your coaching niche.

Not only that but even for some of the most experienced coaches, it can be a daunting task.

That’s why I want to take this opportunity to help you all in nailing this process.

BIOs should help you in selling your coaching packages

Over the years we have worked with a lot of coaches and have helped them in fixing their bio. We have found that your coaching bio is actually your route to marketing, and if done right it can actually sell your coaching packages.

The best way to sell your coaching packages is by first putting yourself in your buyer’s shoes.

Like ask yourself this question, what do they need to know in order to buy your coaching packages.

From my experience, I believe they are looking to know a couple of quick things about you, using which they’ll be able to make their buying decision.

Key factors for buying coaching packages

1. Who are you and what is your story?
2. What is your coaching niche (or area of expertise)?
3. How your coaching skills can help them in solving their problems?
4. What’s the best way they can contact you?

(Video) How to Write a Life Coach Bio: Tips and Samples

How To Write Coaching Bio To Attract Coaching Clients [Guide For 2022] (1)

Quick things to keep in mind while devising your coaching bio

1. Use the correct verbiage

You can get your coaching bio written in the smartest possible manner, but if people can’t discover it or find it, then it is of no use.

Whenever you write, you have to write for the sake of search engines like Google and Bing. What you can do is if you write sort of verbiage, your discoverability will increase on the search engines and more people will come to you.

For example, you can use keywords, especially long-tail phrases, and location to get some inbound traffic to your web pages. Like an example which I use in my long-tail case.

“Business Coach, Sai Blackbryn, Berlin, Germany “

So when someone looks for a business coach in Berlin in Germany they will see the name Sai Blackbyrn coming on top of everything. The main reason is that people usually search for coaches in their local area because they want to have someone who they can engage with on a personal one on one basis.

Tip: Try to name your website as a coaches name, because people hire coaches not companies to address their own issues.

2. Be short with your bio

When you write your bio, you should focus on making it short and precise. Don’t confuse bio with writing a biography where you enter a lot of personal accomplishments and data which is of no use to your buyer.

What your dream clients are looking for is, to understand “whether you can help them or not? “

“ Do you have any understanding about people like me? “

“ Have you ever had a problem like mine? “

If you think your bio deserves lot more space, then you can simply, add a ‘more information’ link at the bottom so that they can open the details and access it in an expansive mode in a separate page.

The whole gist of your bio should be to communicate whether you can help them overcome their problems.

(Video) How to Make 6-Figures in Your Coaching Business (2022 guide!)

How To Write Coaching Bio To Attract Coaching Clients [Guide For 2022] (2)

3. Write it for your dream client

Don’t write your bio thinking as if everyone is your client. Write for the people who are specifically targeted in your niche.

But if you haven’t properly thought about your coaching niche. Then I would suggest you get that area resolved first before moving onto the writing part.

The simplest way is to build your dream client persona and write for that client.

But you can do that by interviewing your clients and asking them about their fears, hopes and dreams so that you can build phrase by phrase, and word by word copy from it.

Once that is in place, and you build your writing copy from it. When the dream clients come and look at your content, they will be strongly attracted to buy from you because they would relate to the content very strongly.

The more specific, concise and targeted it is, the better it works because the problem with most of the bios is that they are just too vague and don’t address anything in specific.

4. ‘You and I’ Usage

Whenever you write and address anything, or any client facing communication, you should address it in you and I terms. Because when you address people in a one on one format, they will start paying attention to what you’ll have to say.

When a reader sees these kinds of terminologies being used to address while speaking to them they tend to spend more time on your content, and will eventually buy more from you.

5. Multiple bios

If you have multiple offerings on yours or other websites, say multiple stores across the internet, then they’d be able to connect with you better.

For example, Tony Robbins sells multiple courses across categories of wealth, health, relationships, and other categories.

The way Robbins positions himself in all categories is very different, and that’s what makes people attracted to him the most because they can relate to him on a very personal level in all types of content. That is what makes them buy his content.

That is what will make your dream clients say “ Yes, he’s the right person for me “

(Video) How to make the PERFECT Instagram Bio | Attract more Coaching Clients!

6. Build curiosity

Building curiosity is a great copywriting skill, and copywriting is something that every world-class coach must have. Every sentence that you write has to be there on purpose. There are many ways to do this.

You could ask questions that your clients might engage with. You can also use emotional words, high-intensity words to get them to convert more. Target the pain-points of your clients and build curiosity on how you are solving the problems.

How To Write Coaching Bio To Attract Coaching Clients [Guide For 2022] (3)

7. Build trust

If you have multiple coaching bios about you, your client gets to know more and more facets of your coaching expertise. This will expand your client base and will help more people find you. Add all your relevant important credentials, if credentials would matter to your potential clients.

Although clients don’t care about credentials, they care more about results. So adding multiple bios makes the person go through trust building exercises.

If you can attach share related credentials, then they will be valued more since the customer cares more about them.

Tip: Don’t lie about your credentials, if your customer finds you out, then it can destroy your reputation and trust in the market. Don’t do it.

8. Get others to sell for you

Usually, people hate to brag about themselves, but not bragging what you are good at is also a great disservice to your clients.

This the main reason why a lot of customers these days rely on reviews, ratings and testimonials. If you have some space on your website, you must include testimonials, videos and other types of social proofing that confirms that your coaching is working well with people.

A certification in your coaching niche could give you the added benefit of building more credibility.

9. Be easy to find

You want to be easily accessible to your clients so that they can reach out to you with ease. That’s why joining search directories is helpful, doing SEO and running Facebook and Google Ads can give you an easy boost of discoverability.

Get a business phone number, email, address or PO box to get things started.

How To Write Coaching Bio To Attract Coaching Clients [Guide For 2022] (4)

10. Be easy to see

Add a professionally shot photo of you, if you can. Avoid using your logo, try to go more for your images and your own face as the brand positioning.

(Video) First Coaching Session Structure For New Clients

A professionally shot photo will go really long way in establishing your brand.

11. Make yourself easy to work with

Usually, most people have never worked with a coach. So they are sort of confused on how they can go about it. And when people are confused they don’t usually buy.

12. Make it easy for them

This is super important. You have to tell people what they need to do in order to get started on working with you. In marketing speak we call it “ Call to action “ if that feels too directive, think of something that requests an invitation. Your call to action should be easy to access and available to everyone.

You want to get people to take action, you need to give them some sort of free value, to get them to take the step.

if you love this article give it a share on your socials, and it would mean the world to me and if you have any comments or questions, please write them below and I will try my best to answer them,

Frequently Asked Questions (FAQs)

What is a Bio?

A Bio is a short description of yourself, such as your favorite quote, your pet’s name, your favorite color, your hobbies, etc. It’s just a short way to get to know someone better and a great way to get a little more attention from the person you like.

What to put in a coaching bio?

The bio should contain the relevant educational background of the coach, the professional experiences and any key achievements. A simple word of encouragement or a quote adds to the bio. Recent statistics show that a bio should be no more than 3 paragraphs. These paragraphs should be interesting enough, so that your potential client would like to read more about your experiences. That’s why a good bio is an important part of the coaching packages.

How to write a coaching bio?

A coaching bio is important. It should ideally describe what you have taught and how you’ve been able to help people. It is your opportunity to showcase your expertise and also give your potential clients and students confidence that you can help them too.

(Video) How to Write a Twitter Bio that Attracts Clients | Tips for Virtual Assistants

Is bio help in selling your coaching packages?

Yes, it is. Having a good bio is helpful in making your coaching packages look more credible. Having a well-written bio lets your prospects know that you’re a qualified coach who’s been in the industry for some time. It gives your prospects a good impression about your coaching services and products. If you want to stand out from the crowd, then you need a bio that highlights your current accomplishments and your past successes as a coach. You also need to make sure that your bio looks professional and well-written.


How do you write a short coaching bio? ›

Here are our top 8 tips to create a successful coaching bio:
  1. Use Impactful Vocabulary & Make It Searchable. ...
  2. Share Important Details. ...
  3. Write For Your Target Audience. ...
  4. Share Essential Information. ...
  5. Create a Trusting Bond. ...
  6. Be Visually Appealing. ...
  7. Use Reviews and Testimonials. ...
  8. Include A “Call to Action”

How do you attract more coaching clients? ›

7 Ways to Attract More Clients for Your Online Coaching Business
  1. Carve Out a Specific Niche. ...
  2. Incentivize Referrals. ...
  3. Optimize your Social Media Presence. ...
  4. Write and Publish Thought Leadership Pieces. ...
  5. Email Marketing. ...
  6. Paid Advertising.
8 Jul 2022

How do I write about me as a coach? ›

More ways to connect deeply and valuably: Tell what's unique about your coaching skills and how it's valuable to a client. Share a life experience and the big discovery, and how that's an asset of yours. Point out what you believe to be true about people, growth, success — and how that's great for clients.

How do you write a strong short bio? ›

How to write a short bio
  1. Introduce yourself.
  2. State your company or brand name.
  3. Explain your professional role.
  4. Include professional achievements.
  5. Discuss your passions and values.
  6. Mention your personal interests.
3 Sept 2020

How do you write a coaching summary? ›

Key Components of Your Coaching Resume
  1. Be detailed in your descriptions.
  2. Understand the job profile and display your qualifications accordingly.
  3. Quantify your achievements.
  4. Break down your successes.
  5. Emphasize the skills and achievements that correlate with the role.
  6. Identify the qualities that make you unique.

How do I advertise my coaching service? ›

21 ways to market your coaching business
  1. Social media. Love it or hate it, social media gives you the ability to get access to a much wider audience. ...
  2. Virtual coffee chats. ...
  3. Networking events. ...
  4. Freebies! ...
  5. 5. Facebook groups. ...
  6. Podcasts. ...
  7. Guest posting. ...
  8. SEO.

How can I promote my coaching class? ›

Coaching classes can be advertised in many ways, by giving ads on television, newspaper, or radio. In addition, online platforms such as social media, websites, blogs, Facebook ads, etc., can be used to advertise coaching classes.

How do I promote myself to attract clients? ›

Here are 10 tried-and-true tips to help you attract more customers.
  1. Offer new customers discounts and promotions. ...
  2. Ask for referrals. ...
  3. Recontact old customers. ...
  4. Network. ...
  5. Update your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Take advantage of online ratings and review sites.
28 Feb 2020

How can I attract client? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

How do you create content to attract clients? ›

10 tips for attracting customers with great online content
  1. Watch and learn. ...
  2. Figure out what your customers like. ...
  3. Do an inventory. ...
  4. Be strategic. ...
  5. Find a content champion. ...
  6. Avoid hard sales messages. ...
  7. Encourage audience contributions and feedback. ...
  8. Build a fan base.

What are 3 characteristics of a good coach? ›

  • An effective coach is positive. ...
  • An effective coach is enthusiastic. ...
  • An effective coach is supportive. ...
  • An effective coach is trusting. ...
  • An effective coach is focused. ...
  • A good coach is goal-oriented. ...
  • An effective coach is observant. ...
  • A good coach is respectful.

How do you introduce yourself in new coaching? ›

Dear Coach (_________), My name is (__________), I am a (position here) at (______High School). I want an opportunity to play and know I can be a key contributor to your team at (college name here).

What are the 5 main characteristics a good coach should have? ›

5 Traits of a Good Coach
  • They master the art of “active listening” ...
  • They're willing to share skills, knowledge and expertise. ...
  • They act as a positive role model. ...
  • They focus on helping others to “problem solve” ...
  • They value ongoing learning and growth.
4 May 2020

What makes a strong bio? ›

Your bio should include important professional roles and achievements. It's also valuable to add passions, personal interests, and how you bring your values to your work. Finally, your bio should give your readers a chance to get to know you. So, it should reflect your personality.

What should be in a 3 sentence bio? ›

For a three-sentence bio, consider these three objectives: Tell readers who you are and what you do. Reveal a glimpse of your personality. Encourage readers to find out more.

What are the 3 main coaching objectives? ›

No single decision is more important in determining how you coach than your priority for the three objectives – 1) to have a winning team; 2) to help young people have fun; 3) to help young people develop. Many coaches face a dilemma about their objectives when they coach.

What is the introduction to coaching? ›

What is 1:1 coaching? At its heart 1:1 coaching is focused, purposeful conversation between two individuals, a coach and a coachee. The overarching aim of coaching is to enhance the performance of the individual in their role.

What are the 5 skills of coaching? ›

5 Essential Skills for Successful Coaching
  • Listen with Curiosity. When we speak about listening with curiosity, we're talking about conveying a genuine interest in what others are saying. ...
  • Take in What You Hear. ...
  • Reflect with Accuracy. ...
  • Questioning for Exploration. ...
  • Provide Feedback for Development.

How do coaches get their first clients? ›

Want to Know How to Get Coaching Clients? Here are 10 Proven Ways to Get Your First Paying Client (Even if You're Starting from Scratch)
  1. Put Yourself on a Stage.
  2. Rub Shoulders at Relevant Events.
  3. Woo Potential Clients on the Phone.
  4. Enlist Friends and Family as Wingmen.
  5. Tap into Your Business Network.
23 Aug 2022

How do coaches get leads? ›

Because turning coaching leads into paying clients requires trust.
In most cases, it follows a 3-step process:
  1. Step 1: Get noticed by/pitch a partner whose audience fits your coaching business' niche.
  2. Step 2: Do free live training for the partner's audience.
  3. Step 3:Sit back, relax and watch new leads pour in.
21 Nov 2021

What makes a successful coach? ›

A good coach is positive, enthusiastic, supportive, trusting, focused, goal-oriented, knowledgeable, observant, respectful, patient and a clear communicator.

How do I get clients organically? ›

5 Proven Strategies for Driving Organic Growth
  1. Research your target clients. ...
  2. Focus on a well-defined niche. ...
  3. Develop strong, easy-to-understand differentiators. ...
  4. Balance traditional and digital marketing. ...
  5. Make your expertise visible.
29 Sept 2022

How do coaching clients get today? ›

How to get coaching clients organically
  1. Optimize your site to rank. ...
  2. Build your email list and promote your offer. ...
  3. Guest post on relevant sites. ...
  4. Go on a podcast or host your own podcast show. ...
  5. Establish yourself as a coach on social media. ...
  6. Provide value in Facebook groups. ...
  7. Dust off that Twitter account.
22 Dec 2020

How can I grow my coaching? ›

Want support in growing your coaching business?
  1. Understanding your business goals + vision.
  2. Defining your ideal clients + their desires.
  3. Creating compelling offers that your clients want to buy.
  4. Clarifying your message to attract the right audience.
  5. Defining a marketing strategy that you can consistently execute over time.

How do online coaching attract students? ›

  1. Remain active on social media.
  2. Give attractive Discounts to your Online Students for Online Courses.
  3. Encouraging Students to bring Referrals and Reward them for it.
  4. Post Advertisements on the sites of Social Media.
  5. Encourage your Visitors to Promote your Online Classes ads on Social Media.
12 May 2022

What words attract customers? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
2 Aug 2016

What is the easiest method of attracting customers? ›

Offer Incentives to Get New Customers

Incentives are also a smart way to keep the customers you've worked so hard to attract. Consider setting up a loyalty program and encourage them to refer your business to others. A combination approach may also be effective – one that rewards customers for referrals made.

What type of content attracts customers? ›

Visual content has become the most popular way to engage users online. With more content being generated every minute, marketers need to be creative to attract customers.
Use a Variety of Visual Content to Reach a Diverse Audience
  • Data visuals.
  • Flipbooks.
  • Infographics.
  • Live streams.
  • Memes.
  • Presentations.
  • Screenshots.
26 Mar 2021

What are the 3 C's of coaching? ›

The Three “C's” of a Coaching Perspective
  • Curiosity: You won't see possibilities in situations unless you're curious about what's possible. ...
  • Compassion: Coaches have compassion for people. ...
  • Courage: It always cracks me up when people tell me that coaching is “fluffy” or “soft.” It's anything but.

What are the four key coaching skills? ›

To execute the three plays, great coaches hone a set of four core communication skills: asking effective questions; actively listening; giving competent, relevant feedback; and confronting.

What makes a coach unique? ›

Unlike a consultant, a coach doesn't enforce changes – a coach gives their client the confidence to make their own changes and find their own solutions by accessing the qualities that are already inside them.

How can I professionally introduce myself? ›

Personal commercial template
  1. Greeting: Hello, my name is (name). ...
  2. Goal: I am looking for (internship/full-time position) at (employer name).
  3. Interest/passion: I am interested in (interests related to the company/industry).
  4. Strengths: I have many skills to contribute including (strengths) and (skills).

How do you introduce yourself professionally and confidently? ›

How to introduce yourself professionally
  1. State your purpose. Many people introduce themselves by stating their name and current job title, but you should also try to add information your new contact can't find on your business card. ...
  2. Consider your body language. ...
  3. Explain why you are valuable. ...
  4. Understand the culture.

What are the 8 responsibilities of a coach? ›

  • Coaches' 9 legal Duties. ...
  • Plan the activity properly. ...
  • Provide proper instruction. ...
  • Provide a safe physical environment. ...
  • Provide adequate and proper equipment. ...
  • match your athletes according to size, physical maturity, skill level and experience.
  • evaluate athletes for injury and incapacity. ...
  • Supervise the activity closely.

What are the 4 types of coach of coaching style? ›

While every coach is unique, most common coaching styles fall into one of four major categories: democratic, autocratic, laissez-faire, and holistic. Those interested in pursuing a career in coaching need to understand the strengths and weaknesses of each style.

What is the most important thing as a coach? ›

The most important attribute of any coach is that they want to help the person or people they are coaching to learn. A good coach doesn't see themselves as an expert able to fix all problems and having all the answers. Instead, they see themselves as supporting the process of learning.

What is a good example of coaching? ›

An example is an employee who turns in work late puts a project behind schedule, but a coach can help develop time management skills and improve the employee's productivity. Coaches may provide one-on-one training when company policy changes to help employees change their behavior and adapt to innovations.

How would you describe your coaching skills? ›

What are coaching skills? Coaching skills are the qualities and actions that focus on helping individuals improve performance. Rather than focus on deficits, coaching skills aim to pose probing questions in order to guide others toward improvement and learning through teamwork, positive leadership and strengths.

How do you write a casual bio about yourself? ›

How to write a personal bio
  1. Introduce yourself. Start your bio with a brief introduction that shows who you are. ...
  2. Keep it concise. Start with a word count in mind. ...
  3. Use third person. It may feel strange or even challenging to write about yourself. ...
  4. Write strategically. ...
  5. Include your contact information. ...
  6. Edit thoroughly.

What is coaching in simple words? ›

Coaching is a developmental approach to working and interacting with other people. It can help people develop their personal capabilities, interpersonal skills and capacity to understand and empathise with others.

What are the 5 characteristics of successful coaches? ›

The Five Characteristics of a Successful Coach
  • 1) Expertise.
  • 2) Enthusiasm.
  • 3) Curiosity.
  • 4) The Ability to connect with People.
  • 5) Presence.
  • Conclusion:
13 Feb 2021

How can I make my bio profile attractive? ›

Add emojis

Be creative and try a combination of words interspersed with emojis. Use emojis to emphasize key points in your content or as bullet points to break up the text and make it easier to read. Emojis should always be relevant to your brand and add value to your bio.

How do you make an intersting bio? ›

9 Smart Tips on How You Can Write a Memorable Bio
  1. Follow the rules. Most publishers, including websites, have guidelines for bio writing. ...
  2. Customize it. ...
  3. Start strong. ...
  4. Keep it concise. ...
  5. Choose carefully between first- or third-person voice. ...
  6. Establish credibility. ...
  7. Make sure your words complement your picture. ...
  8. Advertise.
7 Jun 2018

What are the 4 main coaching styles? ›

While every coach is unique, most common coaching styles fall into one of four major categories: democratic, autocratic, laissez-faire, and holistic. Those interested in pursuing a career in coaching need to understand the strengths and weaknesses of each style.


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